Camen Design

c share + remix

Walked into a mobile phone shop for the first time in a year.
Yup, it’s obvious why Apple will dominate this market.

Kroc Camen

Apple only sell one phone—the iPhone. There may be different models, but there is only one brand. Where is ‘the Sony phone’? I literally could not count how many handsets are available out there, that they replace with a whole new set every six months. They are throwing what little brand strength they gain by trying to constantly entice the user with something new.

The phone shop looked like a team of under twenty years old designers had been let loose, all creating their idea of a good phone. There was zero cohesion, no single statement. Just blinding amounts of design ideas and no one guiding principle.

Unless Sony change to a single handset—they will positively be forced out of the market.